U.S. President Donald Trump confirmed on Monday that Microsoft is actively discussing the acquisition of TikTok, as the app’s future in the country hangs by a thread. The popular video-sharing platform faces pressure from a U.S. law demanding it sever ties with its Chinese parent company, ByteDance, or face a nationwide ban.
When asked if Microsoft was in talks to purchase TikTok, Trump stated, “I would say yes.” Speaking aboard Air Force One, he noted the widespread interest in the app, adding, “There’s great interest in TikTok,” and hinted at the potential of a “bidding war” as a favorable outcome.
TikTok’s Legal Woes:
TikTok has been under scrutiny due to concerns that its Chinese ownership might allow the Chinese government to exploit user data or manipulate public opinion in the United States. A law mandating ByteDance divest from TikTok took effect on January 19, but Trump temporarily suspended its enforcement, seeking a diplomatic resolution with Beijing.
Microsoft has emerged as a likely buyer, with analysts pointing to its strategic interest in expanding its presence in the digital advertising space. Angelo Zino, an analyst at CFRA Research, shared, “Microsoft has long desired to gain a stronger foothold in the digital ad market.”
A Temporary Reprieve:
TikTok briefly ceased operations in the United States as the ban deadline loomed. However, Trump later promised an executive order to delay the ban, enabling negotiations to continue. TikTok subsequently restored service in the U.S., crediting Trump for the delay.
Interestingly, during his earlier tenure at the White House, Trump had also sought to ban TikTok over national security concerns, a move that stirred significant debate.
This ongoing saga highlights the high stakes for TikTok’s U.S. operations and its millions of users, as Microsoft and other potential buyers consider their next moves.
📢 Stay tuned as the battle for TikTok’s future unfolds!
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