Naijahood
In an effort to create lasting memories during the festive season and connect with the next generation of Coca-Cola enthusiasts, Coca-Cola has expanded its sponsorship to some of the most cutting-edge events in Nigeria, placing a special emphasis on music.
Coke Studio, recognized for its pioneering spirit and collaboration in the music industry, has elevated the festive atmosphere with an impressive sponsorship lineup. This includes the highly anticipated Flytime Rhythm Unplugged concert, which kicked off on December 21.
The concert series left an indelible mark, featuring internationally acclaimed artists such as Kizz Daniel, Davido, and Asake headlining the Flytime lineup on December 23, 24, and Christmas Day, respectively.
The festivities extended beyond the Flytime Rhythm Unplugged concert, encompassing events like the Palmwine Festival on December 23 and the distinguished Nativeland concert on December 22. These gatherings provided revelers with an opportunity to fully immerse themselves in Coca-Cola’s vibrant celebrations. Additionally, Asake is set to take the stage again on New Year’s Day, January 1, 2024.
Yusuf Murtala, Marketing Director for Coca-Cola Nigeria, expressed excitement about being part of this musical spectacle that captures the spirit of the December holiday season. Murtala emphasized the power of music as a unifying force and highlighted Coca-Cola’s commitment to fostering joyous and unified moments, especially during the festive season.
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